TTD plans expansion of Srivari Seva, ranking system for sevaks

Tirupati: Tirumala Tirupati Devasthanams (TTD) executive officer M Ravichandra announced plans to expand the Srivari Seva programme and introduce a ranking system for Srivari Sevaks based on their performance, enabling them to serve in key areas of the temple, including the sanctum surroundings. Speaking to The Hans India, the EO said the initiative aims to strengthen volunteer services and improve pilgrim management across temples.
The EO said that, as suggested by Chief Minister N Chandrababu Naidu, the Srivari Sevak system will be expanded by linking it with nearly 27,000 temples under the endowments department.
Volunteers will be engaged in various services such as regulating pilgrim queues during special occasions, assisting devotees, and even performing small services like preparing flower garlands.
Based on their dedication and performance, sevaks will be assigned ranks, and higher-ranked volunteers may be given opportunities to serve in important locations within the Tirumala temple.
Ravichandra also said TTD is focusing on improving accommodation facilities for middle-class devotees. At present, lodging options in Tirumala largely cater to upper, upper-middle, lower-income, and poor sections, while affordable rooms for the middle class are limited.
He clarified that no new buildings will be constructed on the hill, but old and dilapidated structures will be rebuilt and allocated to middle-class pilgrims at reasonable rents. Future expansion of accommodation facilities will mainly take place in Tirupati.
The EO stressed the need to ensure a smoother darshan experience so that devotees get at least a few moments to pray before Lord Venkateswara. Currently, only 15 to 16 hours a day are available for darshan after accounting for daily rituals, and these rituals cannot be reduced as they follow Agama traditions.
However, changes may be considered in certain Arjitha Sevas introduced mainly for revenue generation. Since TTD’s financial position is stable, some paid services may be modified or conducted in seclusion so that darshan can continue during those periods, after consultations with Agama scholars and Hindu religious heads.
Ravichandra further said TTD is studying pilgrim footfall patterns over the past decade to increase daily darshan capacity. By identifying days with lower crowd levels and issuing more tokens in Tirupati during less crowded periods on the hill, the number of devotees can be increased.
With the help of artificial intelligence technology, TTD aims to gradually raise the daily pilgrim count from the present 80,000 to 90,000 and eventually to one lakh devotees, while ensuring all decisions strictly follow Agama rules and regulations.

