Suzuki Motorcycle India Hosts ‘Burgman & Avenis Hangout Parade’ in Hyderabad

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, successfully organised the Burgman & Avenis Hangout Parade, in Hyderabad, Telangana, bringing together scooter enthusiasts and customers for a unique riding experience, celebrating the design, comfort, and performance of Suzuki scooters.

The event witnessed participation from Suzuki Burgman and Avenis customers, creating a striking on-road presence across prominent city routes and reinforcing SMIPL’s growing Suzuki community.

Speaking about the initiative, Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India said, “The Burgman & Avenis Parade Hangout Parade is a reflection of our focus on engaging with customers beyond conventional platforms. Such initiatives allow riders to experience the style, comfort and performance of our scooters while strengthening our bond with the riding community. We remain committed to creating meaningful brand experiences that resonate with customers and look forward to taking such initiatives to more cities in the coming months.”

Starting from SMIPL dealerships, Aarush Suzuki and Padmaja Suzuki, the group of Burgman and Avenis scooters set off on an exciting ride through Hyderabad’s bustling streets, passing scenic city routes and the iconic Hussain Sagar Lake before reaching Sattva Necklace Mall. As the riders made their way through the city, the parade turned into a memorable experience for participants, who enjoyed riding together, interacting with fellow Suzuki riders, and taking in the vibrant surroundings. Customers also shared appreciation for the comfort, smooth ride quality, stylish design, and everyday practicality of the Burgman and Avenis scooters, making the journey as enjoyable as the destination itself.

The lively atmosphere continued at the culmination venue, where Suzuki curated an interactive engagement space for participants and visitors. Key highlights included:

· Display of New Burgman Street and Avenis Special Edition scooters

· A dedicated merchandise zone, featuring Suzuki-branded products for enthusiasts

· A vibrant setup enabling customers to explore the styling and features of Suzuki’s scooter range

The ride generated strong visibility for Suzuki scooters, drawing attention from commuters and visitors across high-footfall areas of the city.

The Hyderabad edition of the Burgman & Avenis Hangout parade reflects SMIPL’s continued focus on strengthening customer engagement through experiential on-ground initiatives that bring riders together and showcase the brand in real-world environments.