Nandini’ brand under threat? Allegations of lookalike milk packets spark concern in Karnataka

Bengaluru: Concerns have been raised over the possible duplication of Karnataka’s iconic dairy brand Nandini, after allegations surfaced that a similar-looking milk packet is being sold in the market under a different name. Kannada activist and former Bigg Boss contestant Roopesh Rajanna has flagged the issue on social media, warning of potential consumer confusion and brand dilution.

According to Rajanna, milk packets branded as Sangam are being sold with packaging that closely resembles the design of Nandini products. He alleged that the colour scheme, layout, and overall visual presentation are so similar that customers could easily mistake one for the other.

Taking to social media platform X, Rajanna wrote, “The entire Nandini milk packet design has been copied and is being sold under another name. This is misleading consumers and could damage the reputation of a trusted brand.”

The development has sparked widespread discussion, with many users questioning whether regulatory authorities and the Karnataka Milk Federation (KMF) are aware of the issue and what steps are being taken to address it.

Nandini, a flagship brand of KMF, is not just a commercial product but a symbol of Karnataka’s dairy economy, supporting lakhs of farmers across the state. Known for its quality and affordability, the brand holds a strong emotional connect with consumers.

Experts warn that imitation packaging, if proven, could amount to unfair trade practice and misrepresentation. “Such similarities in packaging can mislead consumers and undermine trust in established brands,” a market analyst said, adding that strict regulatory oversight is essential in such cases.

Rajanna has urged the state government and KMF authorities to take immediate action. “They have copied the entire packaging of Nandini products. Authorities must act now before it spreads further,” he stated, tagging officials and departments in his post.

The controversy has also raised fears that if left unchecked, similar imitation products could emerge for other Nandini offerings such as ghee, curd, and sweets.

As of now, there has been no official response from KMF or government authorities regarding the allegations. However, the issue has gained traction online, with calls for swift investigation and action to protect the integrity of the Nandini brand.

The incident highlights the growing challenge of brand imitation in competitive markets and underscores the need for vigilance to safeguard both consumers and trusted regional brands.