FIFA World Cup 2026: Apple launches new AirPods Pro 3 campaign featuring soccer star Vini Jr.

Apple has unveiled a new global advertising campaign for its AirPods Pro 3, featuring Brazilian soccer star Vinicius Junior, popularly known as Vini Jr., in a unique 30-second film titled Dança.

The film takes an unconventional approach by showcasing Vini Jr. dancing through a variety of noisy environments without revealing the music he is listening to.

Instead of a soundtrack, viewers hear only the surrounding sounds from the bustling locations through which the footballer moves -- highlighting the noise-cancelling capabilities of Apple's latest wireless earbuds.

According to Apple, the campaign is designed to demonstrate the AirPods Pro 3's advanced audio performance and Active Noise Cancellation technology.

The company said the earbuds deliver exceptional sound quality and feature what it describes as the world's best in-ear Active Noise Cancellation, capable of removing up to four times more background noise than the original AirPods Pro.

Vini Jr., who is widely recognised for incorporating dance into his goal celebrations and often performing choreographed routines with teammates, said the concept of a dance film without music makes the campaign particularly engaging.

“It’s so fun to see a dance film for AirPods that doesn’t have music. It really makes you want to know what I’m dancing to. Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack,” he said.

Apple said the campaign launched globally on June 11 and will run across television, social media and digital platforms.

In addition to the 30-second version, the campaign also includes 15-second and 6-second advertisements, all of which follow the same music-free concept.

Apple's AirPods Pro are one of the most prolific and feature-rich True Wireless Stereo (TWS) earphones in the world.